
With an entertaining blend of case studies and startling research, the Heath brothers lay out the critical elements of a sticky idea.They are– 1. Simplicity 2. Unexpectedness3. Concreteness4. Credibility5. Emotions6. Stories As you might expect, the authors use these techniques to drive home their point.For example, in the chapter on stories, they talk about Subway’s [...]

After hearing that Print Shop 22 was not compatible with Windows Vista, I waited and recently purchased Print Shop 23 Deluxe.Pay attention to the operating system requirements.You must have either Windows XP SP3 or Windows Vista SP1.The installation discs are DVD-ROMs, NOT CDs, so you must have a DVD drive. Unlike previous user reports of [...]

This provided at least an hour of fun on the airplane!It is great, you can color and draw without the mess.The only problem is if the pen leaks there is a water mark that stays forever. Click Here to see more reviews about: Aquadoodle Accessories Travel Doodle 2010 Product Description: Keep the little ones occupied [...]

I bought this as a gift for my 5 year old niece and she LOVES it. Not only her but her whole family has gotten involved in making cards. An extra bonus… I’ve already gotten two handmade thank you cards! Click Here to see more reviews about: Make Your Own Cards by Made By Hands [...]

This puzzle is excellent.There are nine “doors” which have a likeness of an object that holds things: -barn (holds a cow)-lunch box (holds a magnet with an image of a thermos, sandwich, and an apple)-present (holds a teddy bear)-cookie jar (holds chocolate chip cookies)-garage (holds a car that looks like a Mini Cooper)-oven (holds a [...]

We gave this to our 3-year-old for Christmas. She LOVES it. She spends a lot of time stamping paper and then coloring in the pictures she makes. It’s made of wood and very sturdy. It also comes with colored pencils and two stamp pads of different colors, which is nice. We are very pleased with [...]